Design Hotel Navis: A Nautical Masterpiece by Ivan Dilberovic

Signage and Branding Excellence in Croatian Luxury Hospitality

Hotel Navis is not just a place to stay; it's an experience. With 44 rooms, each offering an unobstructed view of the sea, guests feel as if they're aboard a ship sailing in the open sea. The name "Navis" itself means "ship" in Latin, a fitting choice considering the hotel's owner, Mr. Krunoslav Kapetanovic, has a surname derived from the word "captain" in Croatian. This nautical theme was the guiding star for Dilberovic's design and branding direction.

The hotel's location in Preluk Bay, the northernmost point where the Adriatic Sea penetrates the Croatian coast, added another layer to the design narrative. The concept of "North" became a key element in the branding, influencing the use of compasses, coordinates, and GPS-like arrows in the design. This clever integration of location and theme sets Hotel Navis apart from other luxury accommodations.

Dilberovic's design process involved a range of techniques including hot foil printing, foil cutting, alubond printing, and cutouts. The result is a unique visual identity that captures the essence of the hotel's nautical theme and luxurious offerings. The design's strength lies in its ability to combine various elements into a cohesive identity, a challenge that Dilberovic successfully overcame.

The project, which spanned six months, was a collaborative effort. Tomislav Moze contributed his photography skills, capturing the hotel's beauty and the effectiveness of the branding. The team's hard work paid off when the design won Silver in the A' Graphics, Illustration and Visual Communication Design Award in 2018. This prestigious accolade is given to designs that demonstrate outstanding expertise, innovation, and artistic skill.

In conclusion, the design of Hotel Navis by Ivan Dilberovic is a shining example of how thoughtful branding can enhance a guest's experience. By incorporating the hotel's unique location and nautical theme into the design, Dilberovic has created a brand identity that is as captivating as the hotel itself. It's a testament to the power of design in shaping our perception of a place, and a reminder of the importance of storytelling in branding.